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Cultivate & Motivate
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Dave Sevigny
“The book was easy to follow and understand. I was able to engage with his workbook type format and follow the steps to create a name for my business. There are many little tips and techniques that honestly, most of us never think about.”
— Dave Sevigny, Serial Entrepreneur, Founder of Volta Technology
Andrew Borovsky
“We've partnered with Brad and his team to name several products. A good name is critical at every stage, from getting early traction to scaling a business. Brad was incredible at coming up with a wide array of candidates and then thinking through the journey of each option.”
— Andrew Borovsky, Head of Product, Cadre
Taylor Amerman
“My favorite part of the process was that the team first took the time to understand our company culture and values. From there, we received distinct concepts that were diverse and aligned with different aspects of our culture. The end result was natural, authentic, and memorable. It inspired our employees.”
— Taylor Amerman, Global Alcohol Responsibility Manager, Brown-Forman
Stevie Morrison
“As my clients start the branding process with me, they often realize that in addition to a new visual identity, the company's name needs to be updated. Guiding them through these naming exercises helps me develop a new brand that is more accurate and reflective of the company's mission and personality.”
— Stevie Morrison, Entrepreneur, Graphic Designer
Helen Nonn
“I used the book to help me name my new business. I was a complete newbie and had no idea where to start. Every time I started to feel overwhelmed and frustrated by the process I went back and did another exercise until I landed on the right name. Having the steps clearly laid out made the process so much easier.”
— Helen Nonn, Entrepreneur, Woven Wonder
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